The New York Laundress Lands In London

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Move over Kim and Aggie, the toast of New York, The New York Laundress, has just landed. What she cannot teach us about keeping our clothes clean could be written on the back of, well a clothes care label. For the complete range available in the UK visit our store Roullier White, 125 Lordship Lane, London SE22 8HU, or shop on line at www.roullierwhite.com

The Laundress was born out of necessity and practicality. Two frustrated executives (from Chanel and Ralph Lauren no less); exasperated with dingy white t-shirts, tricky delicates and chemically treated cashmeres coming back from the dry cleaners as stiff as a board, Lindsey Wieber and Gwen Whiting researched and developed their own solutions to simplify and master the art of laundry. Valuing the importance of properly cared for clothing and home linens, they designed and developed The Laundress product collection to create a luxurious experience for a necessary domestic chore.


Of the belief that cashmere and fine woolens should be treated like we treat our hair The Laundress Wool and Cashmere Shampoo (£14) was born, a gentle sulfate-free base that helps preserve the natural oils in the yarns so your sweater or blanket is fluffy and soft just like you purchased it. 

The Laundress Signature Detergent (£15) is the ultimate for any towels, sheets and clothing. Guaranteeing that your towels will wash up like new each time. 

Treat stockings or lacey lingerie to The Laundress Delicate Wash (£14). This is also great for embellished tees you don't trust with the dry cleaner or if you don't want to spend more for your dry cleaning bill than you did the t-shirt! 

Despite the temptation The Laundress says JUST SAY NO TO BLEACH. The Laundress Whites Detergent (£15) keeps your whites white without using bleach. Bleach deteriorates and yellows your clothing and sheets over time. The Laundress Fabric Fresh (£12) -in four fragrances - is a "must have" product. It will freshen your linens, bathroom, closets, dog beds, gym bag and yourself! The Cedar Fabric Fresh is perfect for winter storage. The Laundress Baby Fabric Fresh is perfect for the baby room or yourself. The Laundress Lady Fabric Fresh is the ultimate for your linens and dresser drawers. The Laundress Classic Fabric Freshh is the ultimate for your home or on the go. 

The Laundress Stain Solution (£5) is a concentrated version of The Laundress Signature Detergent. Pre-treat the stain overnight if necessary then wash. Can remove dye transfer, coffee, wine and more...


The Laundress does not use artificial colours. 

All of the products are 100% Biodegradable. 

Now for the science bit… 
  • Always separate laundry by colour. For best results use The Laundress White Detergent for all whites, The Laundress Darks Detergent for darks and denim, and The Laundress Signature Detergent for lights and colours. Items should be laundered separately by colour category for best results and colour longevity.

  • Intense cleaning involves three elements: water temperature (hot), detergent amount (more than recommended) and agitation (movement in machine). Fabric (such as cotton) generally has a certain shrinkage capacity so washing your favorite white t-shirt once in hot water will shrink the same amount as it would over multiple washings in warm.

  • Washing delicates by hand is the best. After hand washing with The Laundress Delicate Wash, delicates should be line dried or laid flat to dry. If machine washing, always protect items by placing them in a mesh bag using a delicate wash cycle. Swimwear, lacey items, and under wire bras should always be hand washed for best care and longevity.

  • When freshening gym shoes, furniture or a jacket after a night on the town, The Laundress Fabric Fresh in your favourite scent disinfects and freshens. The Laundress Fabric Fresh also adds a clean touch to bedding (especially in a hotel).

  • To treat tough stains, pour The Laundress Stain Solution directly onto stained area and rub gently (to avoid distressing the fabric). Then soak the item in hot water before running through a long laundry cycle.

  • Keep in mind that hot water is always best, but when handling delicates and wools keep the temperature tepid.

  • When laundering with bleach, it is best to soak items in bleach then add The Laundress Signature Detergent after soaking. Since bleach cancels out the cleaning agents indetergents mixing them at the same time is counterproductive.

  • Cashmere, most wool, and pashmina should only be machine washed with cool water in a delicate cycle with The Laundress Wool & Cashmere Shampoo.

  • Pilling can be minimized by washing items inside out. However, fine items are truly more protected when lovingly cared for in a nice tepid bath and dried flat to keep their natural shape.

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