10 Corso Como - the perfect gift for Fathers Day

Carla Sozzani, the former editor of Italian Vogue and Elle magazine, is the brains behind 10 Corso Como, widely recognized as the world's first concept store.

10 Corso Como opened in 1990 in an old garage space tucked inside a beautiful courtyard, away from the traffic and chaos of surrounding Milan; a cultural and sensory oasis.

10 Corso Como is a fusion of a photography and art gallery, a book and music shop, a design store, a bar, a garden, a café and a restaurant.

“Corso Como 10, is a reason in itself to visit Milan"

10 Corso Como, the fragrance is equally as provocative and seductive as the store..


Top notes of rose and geranium blend with base notes of musk and sandalwood. Whilst at its heart is a woody combination of vetiver and “ood-wood”, a native of the forests of Borneo and so precious that the sap of this tree is offered to the Gods.

Pop along to our East Dulwich store
Roullier White
125 Lordship Lane
East Dulwich
London SE22 8HU

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