Mrs White's Aroomatics™

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We all want our homes to smell fragrant, but at what cost? Did you realise the air that you are breathing could be poisoning you? What you probably do not know (because the information which is provided is misleading) is that most home fragrances are not derived from plants and flowers but from petrochemicals. Whilst a label might simply say a product contains "fragrance," that fragrance can contain over six-hundred synthetic petrochemicals.

Mrs White's people, pet and planet friendly Aroomatics™ range of room and fabric fragrances uses only the finest aromatherapy grade essentials oils, there are absolutely no nasty chemicals in them whatsoever.


Pin Provençal; the fresh and fragrant scent of the cypress pine trees of the South of France. A wonderfully woody aroma with a tangy citrus base note and a touch of ozone. Like a stroll along the wooded Calanques of Cassis.


Rose Arbour; when my parents were courting, couples would stroll around the parks on Sunday afternoons. The most romantic spot in their local Peckham Rye Park was the Sexby Rose Garden, with its dense covered walkways of rose arbours it was a popular spot for young couples. Years late my mother would take me to the Rose Garden, the scent of the roses was intoxicating, we would collect the fallen petals and later use them to make rose water. I wanted to create a fragrance that reminded me of those endless, childhood, English summers.


Citrus Grove; my dear friend Emma Corcoran spent several summers living in Paleochora; a fishing village in the South West of Crete. I would visit her and we would escape the midday sun in the cool citrus groves which surrounded the house she was renting. The zesty aromas would engulfed us; ripe oranges, lemons and limes mixing with more earthy fallen fruits and herbs such as sage, rosemary and thyme. This uplifting fragrance is the perfect Mediterranean antidote to a dull Northern European day.


Grapefruit & Lime; we wanted to create a clean, simple and fresh fragrance that was instantly uplifting and can be used in any room in the house. It is perfect for neutralising cooking smells, instantly removing lingering odours such as fish. The tangy, invigorating Grapefruit and Lime are lifted by a slight fruity sweetness. When we spray it in the shop customers always emit a gasp, this is a truly distinctive and cooling fragrance, perfect also for spraying on your sheets and pillowcases on a hot summer's night.


À La Lavende; our lavender blend uses only essential oils from the finest flower crops to create a crisp lavender aroma which is instantly recognisable. Much more modern than more powdery, traditional lavenders, Mrs White's À La Lavande mixes flowers from the rolling hills of Provence, sun drenched Spain, verdant Tuscany and even home grown lavender from the Garden of England.


Cedar Closet; when I first went to stay with my friend Matthew in the Hamptons the first thing to strike me after the enormity of the guest walk-in closet was its powerful cedar aroma which would penetrate the towels bath robes. We have blended the finest cedar oils in a secret, all natural formula to recreate that wonderful, warm and woody fragrance. Cedar has the added benefit of being a strong natural moth repellent.
Click here to buy online or pop along to our East Dulwich store;
Roullier White,
125 Lordship Lane,
East Dulwich,
london SE22 8HU

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