Double Denim? Double Trouble. Mrs White Solves the Denim Wash Day Blues.

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We want to let you into a secret: Roullier White’s Jean Genie is flying off the shelves into the Vuitton's of the fashion forward. Fashionistas cannot get enough of this must-have product.
This season’s hot look is ‘double denim’: denim worn on the top half and lower half of the body and the good news is that anything goes! Mix textures and shades to create the über boho look. You can even dig out those dungarees and chambray shirts from the 1980’s, ahem sorry, the back of your closet.
Designer pieces can be mixed with vintage or charity shop buys. The look may be new, but the problem which comes with it is age old.
How do you keep your denim, with its famously unstable indigo dye, the way the designer intended?
Often just one wash can be enough to ruin an item of denim and dry cleaning is really not an option unless you want stiff as a board jeans with creases! Not a good look.
Mrs White applied a bit of thought to the problem and we are thrilled to be able to bring you Jean Genie, the UK’s only specialised cleaning solution for Denim. Unlike all commercial soap powders and liquids, which contain bleach, Mrs White’s Jean Genie is made with only the finest natural ingredients.
The colour will not run and due to the lack of harsh chemicals, the structure and shape of your clothes will be protected too!
If you are not going to dabble in the double denim look, but like us prefer your Jeans the way nature intended; dark, dark blue (we are talking Grace Kelly in Rear Window), then Jean Genie is an answer to your prayers.
Mrs White’s Luxury People, Pet and Planet friendly cleaning solutions.
Handmade in England in small batches.
Tested on trousers, never on animals.

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