4711's New Eau de Cologne launches today 04:07:11 at Roullier White

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The history of 4711 dates back over two hundred years. With a company name like that there is an obvious marketing opportunity that only comes around once every 100 years.

Today; 04:07:2011 4711 have seized the day with the launch of the company's new cologne 4711 NouvEAU.

4711's NouvEAU Eau de Cologne is a modern take on the traditional Eau de Cologne, with fruity top notes of litchi, blackcurrant and yuzu around a core of geranium, heliotrope and evodia on a base of sandalwood, tonka and musk.


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