Today I'm Wearing: Incitatus, by Electimuss


Today I'm wearing Incitatus, an exciting new scent from the British based perfume house of Electimuss. Electimuss find inspiration for their exotic and uniquely modern fragrances by looking to the past, specifically the world of Ancient Roman perfumery where scent making was refined into a more disciplined art form from its origins in Egyptian and Mesopotamian society.  The word 'perfume' is itself of Latin origin, being derived from the verb perfumare, meaning 'to pass through smoke'. Taking its name from the prized racehorse that was the darling of the ostensibly mad Emperor, Caligula, Incitatus is a fitting tribute to the animal that was known throughout the empire for its prowess as a racing stallion. Said to have been kept in a solid marble stable, with an ivory trough and a jewelled necklace, Incitatus mirrors the opulence of the animal's life with its combination of fine notes. After an invigorating opening of fresh bergamot, notes of hay and laurel leaf in the heart notes give the scent a uniquely dry, sweet, and herbal character that cleverly highlights the perfume's source of inspiration. In the base, leather, frankincense and myrrh denote the lavish treatment enjoyed by the animal in its life, and offer an intriguing and rich dry down that will continue to delight as the fragrance fades. Truly worthy of an emperor!

To browse our entire range of Electimuss fragrances, check out our perfumery here

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