Today I'm Wearing: Ryder, by Ex Idolo


Today I'm wearing Ryder, the hotly anticipated new scent from Ex Idolo mastermind, Matthew Zhuk. After the success of his exclusive, critically acclaimed Oud scent, Thirty Three, this new composition makes use of dark wood notes and rich pipe tobacco to conjure the atmosphere of smoky, mahogany-panelled private members club in Mayfair or Ryder Street in St. James. However, the star of the show has to be Zhuk's use of a wonderfully rare Omani frankincense that gives the scent its sumptuously nuanced character, taking in accords of rich red fruits and sweetly perfumed smoke for a complex and unique dry down. A boozy, woody opening sets the scene perfectly for a scent that unfolds to reveal an exquisite blending of masculine and feminine fragrance characteristics; all smoky florals and heartening warm amber, making Ryder an exquisite unisex scent. Warming and comforting as the summer fades and autumnal chills begin to take hold, it's safe to say that Zhuk has done it again.

To find out more about Ex Idolo, visit our perfumery here

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