Trouva: Inspiring Independence


Here at Roullier White, we're all about making the most of your local area, and we simply love stylish, independent, and unique local boutiques like us! That's why when we were approached by Trouva, we jumped at the chance to be a part of their vision. Trouva is the hassle free, comprehensive source for the best of London's independent boutiques. With a name taken from the French word for 'A Lucky Find', Trouva strive to do exactly that; bringing you unique, beautiful products that you won't find in the same old high street stores. With a hand curated selection of the finest fashion, lifestyle, gifts, homewares and more, you can be sure that discovery and inspiration are at the heart of their inspirational product edits, a unique selection you won't find anywhere else! To take a look at their huge selection of independent local businesses throughout London and Brighton, take a look at their site here and get shopping!

In the meantime, here are our five favourite stores from Trouva's beautifully curated collection:

1. Rigby & Mac 
Located just down the road from us in leafy East Dulwich, award winning lifestyle boutique Rigby & Mac was founded by Penny Tomlinson and is now run by her son Dan Rigby, and his wife Katharine Maclaverty, the eponymous Rigby & Mac! Offering a unique collection of vintage and modern homewares and accessories, we absolutely adore their inimitable sense of style!

2. The Keep
Specialising in providing stylish but affordable and ethically sourced fashion, The Keep was set up back in September 2012. Situated in the vibrant heart of Brixton Village, The Keep's location is a constant source of inspiration for their consistently on point new looks. Also featuring a tight edit of beautifully selected accessories and gifts, this is one of South London's luckiest finds.

3. Barüch
Founded in 2008 by Angela Knowles, Barüch specialise in providing seriously stylish looks and accessories with a deep knowledge of the manufacturing craft. With a selection of their own fabrics and looks alongside some of the hottest high street names, Barüch also offer a bespoke tailoring service that makes use of Angela's years of experience learning the art of the seamstress from her mother. With a number of prints inspired by her Ghanaian heritage, Barüch offers a truly unique and beautiful aesthetic.

4. The West Village
For the last 16 years, The West Village have exemplified the best in contemporary female styling. Under the guidance of Lucy Benzecry, who gained her industry experience working with British GQ and later, British Vogue, The West Village has continued to go from strength to strength, offering a consistent collection that show cases the very best of each season's new trends.

5. Zara Taylor Jewellery
Our fifth and final boutique pick is another local favourite of ours! Zara Taylor has a natural affinity for working with vintage materials, transforming them into beautiful pieces full of character and personality. Taking her inspiration from the unique, one of a kind jewellery and materials she stumbles across at vintage markets, her uniquely charming creations are designed to be individual and long lasting, so that you can treasure her creations for years to come. 

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