Two new launches, and ones to watch; Electimuss & Perris Monte Carlo. There have been many milestones in the relatively short history of modern perfumery. The 1920’s, with the birth of the flapper, gave us Chanel Number 5 ; the genius, genre-defining scent that is still the world’s number one best-seller. The 1990’s saw the fashion for calone, a fresh, fruity, watery molecule, which spawned a whole generation of clean cologne-type fragrances: Escape , Eau d’Issey . Themselves reactions to the fad for complex, heady power fragrances of the 1980’s, blockbusters such as Poison and Giorgio Beverly Hills . More recently the vogue for independent perfumeries has seen people search out signature non-mass market scents which communicate individuality and the wearer’s honed sense of style. Launching in the UK this month is the über-elegant Perris Monte Carlo Perfume Collection, a new perfume house which focuses on the authenticity of ingredients and the artistic structure...