Mrs White's Natural Denim Care Range
Raw or dry denim is denim that has not undergone any pre-washing or pre-fading process during production, making for a longer lasting, higher quality garment. For all you denim aficionados out there, you know that nothing is more annoying than spending a small fortune on a pair of raw denim jeans only for them to come out of the wash with faded colours. Sadly however, the vast majority of commercial detergents contain corrosive bleach that will rot right through your denim's natural colour and quickly give them an unnatural fade. Luckily Mrs White's has just the thing to control the evolution of your denim's fade. Jean Genie is the easy way to maintain your denim's colour and shape over countless washes. Simply set your washing machine to 'Delicates', insert any of your denim garments and tip a few caps of Mrs White's Jean Genie into the dispense drawer. Shirts, jackets, jeans and more will come out smelling fantastic and looking as bright as the day the...