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Finding Your Niche by Lawrence Roullier White In simple terms the world of perfumery retailing is split into two main groups; there are the very commercial - and often very, very good - ‘mainstream’ fragrances, of which everyone is well aware, and there are the more hard-to-find ‘niche’ fragrances. The reason for the polarisation is that mainstream fragrances are backed by big businesses who spend a vast amount of money marketing them, and the less well known brands simply do not have the budget for TV ad campaigns and double page spreads in the glossies and therefore remain under the radar. Therein lies the dichotomy.  The positioning of perfumes at the front entrance of virtually every department store in the world is not a coincidence, commercial fragrances are high turnover lines, usually carrying high margins and counters are frequently staffed by the brand thereby saving the store costs.  To facilitate the rapid sales required commercial fragrances are...

We are thrilled to see our Mrs White's Legs Eleven included in this round up of Heath and Wellbeing products in Cruise Magazine. Find Mrs White's Legs Eleven on the Roullier White website here . 

As we move into holiday mode we start to think of sultry nights, of far-flung destinations where scent hangs heavy in the still air or a warm, gentle breeze blows across a balcony, bringing with it the notes of exotic night blooming flowers. These potent perfumes elude those living in London, however, there are ways we can bring the authentic, alluring aromas of summer into our urban lives. Fornasetti's La Notte Di Capri candle is natural vegetable wax hand-poured into a ceramic vessel featuring the island's softly moonlit buildings. Top notes of lemon, bergamot, mandarin, galbanum blend beautifully around a heart of pine sap and samphire, that sits on a base of elegant cistus labdanum, iodine and ambergris. You can almost hear the waves breaking on the rocks below. Frédéric Malle’s Perfume Guns were originally designed to diffuse his own scents in luxury hotels. Frédéric Malle loved them so much that he started using them in his home. They are an efficient way ...

We are delighted to see one of our newest perfumers, Paul Schütze, in the latest edition of the Scented Letter, the award winning publication by the Perfume Society. Find Paul Schütze on the Roullier White website here. Discover more about the wonderful Perfume Society here. 

We are thrilled to see our rather wonder Keig fragarnce by Castle Forbes included in todays You Magazine round up of the Best of British scents by By Sarah Barclay If your heart is in the Highlands, try the fabulous CASTLE FORBES eau de parfums. Choose from three classic, refreshing and easy-to-wear fragrances, using blends of citrus, wood and soft spices, including KEIG. £50,  roullierwhite.com . View the whole feature online here . Find Castle Forbes on the Roullier White website here .

We are thrilled to have two of our favourite brands; Nancy Meiland & Imaginary Authors included in this this lovely feature on unisex scent by Dune London. "Women's scents ... men's scents. It's a clever marketing trick - there are actually no such things. Fragrance is all dependent on the individual - you can get guys who wear rose scents with aplomb, or ladies who can pull of a traditional gentleman's fougère (lavender and oakmoss). But some of the best - and more interesting scents are the ones which can't be confined to one gender. With that in mind, we've sniffed out some hidden gems on the niche perfumery circuit." Click on the image to read the full feature on the Dune London blog. Visit the Roullier White perfumery here . 

"Mrs White's Legs Eleven is a great moisturiser when your legs feel kind of heavy - as though you have just got off a long haul flight. It contains peppermint which perks legs up, as well as the ingredient I rely on the most for limb sheen: cocoa butter." - Lesley Thomas, The Times Magazine. Find Mrs White's Legs Eleven on the Roullier White website here . 

There is an olfactory occurrence, a scent sensation that when it is talked about everyone knows what is meant but everyone finds it impossible to describe. In nature it is the smell of the atmosphere during and after a shower, when the scent of something that should have no smell, rainwater, is everywhere. The phenomenon was studied in 1964 by two Australian scientists, Isabel Bear and Roderick Thomas. They discovered that part of what one is smelling is not rainwater at all but an oil which is held in soil and rocks, this oil is disrupted by rain and humidity and it is the tiny emissions of scent molecules from this oil that prevail in the air. They even gave it a name; petrichor. Another component of the smell of rain is geosmin, also an organic compound it has an earthy aroma and is produced by ground bacteria; prevalent in the soil it is jettisoned into the air by falling raindrops. We are strangely susceptive to the smell of geosmin, the human nose can detect the tiniest...

We are excited to see DS & Durga  - with one of our absolute favourite scents; Burning Barbershop - was in You Magazine this weekend.  This is what Bella Blissett says:  "It’s no wonder the perfume cognoscenti are aflutter over DS & Durga, a brand that uses scent to tell tales of American legends and disasters. Inspired by a fire that broke out in a New York salon in 1891, Burning Barbershop bottles the aroma of the spearmint, lime and lavender shaving tonics that were set ablaze. £98, roullierwhite.com ." View the whole article online here .  Find DS & Durga on the Roullier White website here . 

We are absolutely thrilled that three fragrances that are very close to our hearts here at ROULLIER WHITE have been nominated for awards by the FRAGRANCE FOUNDATION in the BEST INDEPENDENT FRAGRANCE category. It is fantastic to see the fragrance creators' work recognised and remarkable that the amazing Sarah McCartney has had two of her 4160 TUESDAYS scents shortlisted; Maxed Out & Midnight in the Palace Garden. Sincere congratulations to BEAUFORT LONDON too, a new brand that we greatly respect, their Coeur de Noir is also nominated. Not bad going for such a young company. Maxed Out by 4160 Tuesdays Top : Coconut, Vanilla, Rum Middle : Lime, Tobacco, Cannabis Base : Cumin, Musk, Cedar, Coffee B B Find out more here Coeur de Noir by BeauFort London Top : Rum, Ginger, Ink Middle : Paper, Leather, Vanilla Base : Cedarwood, Tobacco, Birch Tar B B Find out more here Midnight...

We are thrilled to see Mrs White's Legs in the Air in Grazia Magazine this week.

We are delighted to be included in this beautiful springtime shoot by Markus Bidaux with evocative words and inspired choices by Adam Duxbury in the stunning new issue of Winq Magazine. 4160 Tuesdays's Ealing Green is made for Spring and is one of our favourite scents.  Find Winq online here . Find 4160 Tuesdays on the Roullier White website here . 

We are delighted to have our Mrs White's Unstung Hero included in the Spring issue of Departures Magazine from American Express. We are loving the ethereal misty blue colour of the cover. 'Roullier White's Unstung Hero does double duty as a deliciously dewy lemon tea infused scent for men and women, and as an ultra-potent repellent against pesky mosquitoes and all manner of creepy crawlies.' Find Departures online here . Find Unstung hero on the Roullier White website here . 

We are so delighted to see two of our amazing brands; D S & Durga and BeauFort London featured in the current issue of Winq Magazine. View Wing Magazine here . Find D S & Durga in the Roullier White Perfumery here .

We are thrilled to see Bohdidharma's Sacred Fig from Roullier White included in 1883 Magazine's  Favourite Niche Fragrances for SS16 along with some other rather standout choices. "Inspired by the mystical and restorative powers of exotic teas, this new British brand from international hairstylist  Michael Boadi  is a collection of distinctive scents.  Bohdidharma  takes its name from a Buddhist monk who harnessed the stimulating effects of plants centuries ago, and likewise each fragrance of the collection helps to elevate your mood. Our favourite ‘Sacred Fig’ has an undeniably calming affect on the senses with its clean and green notes, perfect to take away on holiday to warmer climes." View the full 1883 Magazine online feature here . Find Bohdidharma on the Roullier White website here .

We are thrilled to have our gorgeous coconut and copper Cocolux candles included in County Wedding's Mother's Day Gift Guide. See the full County Wedding feature here . Find Cocolux on the Roullier White website here . 

We are thrilled to see our wonderful Cocolux coconut wax and copper candles included in the Marie Claire guide to Mother's Day Gift Guide. Thank you Marie Claire! Visit Marie Claire online here . Find out more about Cocolux on the Roullier White website  here .

We are thrilled to be included in the We Love ... section of the Observer Magazine today. "Mrs White's 'Unstung Hero' is the only cologne to make you invisible to mosquitoes. Not only will it protect you, but it will make you smell like lemon tea. Bargain." Find Mrs White's Unstung Hero on the Roullier White website here .

We are thrilled to have our iconic scent included in this Elle edit. See the full Elle Online feature here . Find D S & Durga Burning barbershop on the Roullier White website here .