Mrs White's Natural Denim Care Range

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Raw or dry denim is denim that has not undergone any pre-washing or pre-fading process during production, making for a longer lasting, higher quality garment. For all you denim aficionados out there, you know that nothing is more annoying than spending a small fortune on a pair of raw denim jeans only for them to come out of the wash with faded colours. Sadly however, the vast majority of commercial detergents contain corrosive bleach that will rot right through your denim's natural colour and quickly give them an unnatural fade.

Luckily Mrs White's has just the thing to control the evolution of your denim's fade.


Jean Genie is the easy way to maintain your denim's colour and shape over countless washes. Simply set your washing machine to 'Delicates', insert any of your denim garments and tip a few caps of Mrs White's Jean Genie into the dispense drawer. Shirts, jackets, jeans and more will come out smelling fantastic and looking as bright as the day they were bought, allowing for a controlled, natural fade that will set you apart from the off-the-peg look of mass produced denim apparel. Jean Genie also avoids stiffening your garments during washing. Check it out here.

For those of you that don't want to wash your denim, Mrs White's Rejeanerater is a simple solution to keeping your garments smelling and looking their freshest. With a blend of natural high grade essential oils, Mrs White's Rejeanerater leaves clothes with a beautiful fragrance that's a far cry from that musty old pair of Levi's in your cupboard. Just give your garments a quick spray and leave flat to dry for 24 hours to maintain the evolution of the colour fade and extend their lifespan, it's as simple as that! Take a look at Mrs White's Rejeanerater over at our website.

Both Mrs White's Jean Genie and Rejeanerater are available exclusively from Roullier White.

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